Tonia is the owner and operator of ASHD. With extensive cutting and color experience she has been transforming hair in the Upper Valley for two decades. "I just love my work - who wouldn't love going to work everyday, talking to their friends and making them look amazing!"
Karen has been styling hair for over 29 years. Her educational background includes several advanced haircutting classes. “I will never let you—or your hair—down.”
Nicole is our newest team member, but that doesn't mean she lacks experience. She’s been in the business for over 10 years. Her favorite service is color. “I'm here to listen. Tell me what you're feeling, and I'll do my best to get you that look.”
ASHD - Alexis Scott Hair Design (Formerly La Mirage)
ASHD was conceived in 2017 when owners Tonia and Ian Gates decided it was time to go on their own. Tonia, a Master stylist for La Mirage for 19 years at the time was ready to advance her career by either starting her own salon or purchasing her long-time workplace; La Mirage.
If you know Tonia and Ian, you also know that their children are the center of their universe and so this is where the new moniker was derived. Alexis Scott are the middle names of their first and second born. It flowed well and created a catchy and memorable acronym with “ASHD”. #getashd #alexisscotthardesign
The La Mirage acquisition was completed on October 1, 2019. They felt that the La Mirage brand had served it’s purpose and left a lasting impression in the upper valley, but with the interior renovations, changes in hair care brands and services offered that change wasn't a bad thing, and it was time for a re-branding. Significant investment was made to change your overall experience to be the best possible and will continue to be made in the future years.
ASHD now offers an all new lineup of premium European hair care lines; with Swedish made SachaJuan, Australian brand Eleven, as well as locally (NH) designed and crafted lines RPM and Cove. Additionally, we have changed to J Beverley Hills Color product as well as their men’s line and couldn’t be happier.
We urge you to come take a look and experience the Upper Valley’s most modern salon with fantastic products that are truly transforming.
Come see us soon - we can’t wait to have you as our guest.
- Tonia and Ian Gates and the ASHD Family